True Music is launching the first and only local music platform in Thailand. But how do you become part of the music industry and not just another music streaming app?
• Music walkway - Give fans a chance to literally explore the app through an on-ground installation. They can “walk inside the True Music app” and interact with it.
They can stream music, create playlists, and share with their friends. We can scale it up: projection mapping, music, videos, live performances by UMG artists, etc. Or we can scale it down: with a more modular, cost-effective version (i.e. a giant phone with an interactive touchscreen).
• Interactive poster - posters that give you teaser content of unreleased songs, song trivia and other juicy insider info. The poster then invites you to download and subscribe to the app to get the inside track on your favorite artists.
• Musical chairs - A contest where the best concert seats are up for grabs. The top 100 users of the month (most downloads, most interaction, etc.) get to play an online version of musical chairs. You will see a seat plan of a concert venue. Then the music plays and you all start to switch seats – front row, 2nd row, 10th row, etc. When the music stops, whatever seat you’re in becomes your actual seat at the concert.
• Music map - Listen to the music of the city.