Domicil was new to Asia and were tasked to launch the brand. Embrace change and 'Love Life' is the brand's guiding principle. With that in mind, we created a web presence for the brand that uses journeys as an analogy to life. Where we've come from, and where we're headed–our lifestories, begin on an empty canvas.
User-generated ink trails are the paths users have undertaken, and the canvas is brought to life through users' resonance with the seasons, and sounds. The plan for next-phase development was to give users greater control and interaction with their creations. Customer profiles could be built based on user choices, which would allow for future CRM.