For the Launch of Tron Legacy in Singapore we collaborated with local Fashion designer Jeri Loh on the creation of three TRON-inspired outfits. Models were cast to showcase the outfits at the TRON premiere, to parties and to other high profile events including Singapore's ZOUKOUT garnering valuable PR and media exposure for the movies launch.
During this same period Facebook 'photo-tagging had soared in popularity so we developed a contest that required fans to locate the TRON models at various publicized events, snap, upload and tag themselves in a photo to Win!